This guy got it right. Orlando Higginbottom and his partner Edmund Finnis takes electronic music to a whole new level. Defined officially as dance music, in the interview above (1:08) he says,
"If we just kinda woke up tomorrow morning and there were none of these genre's, you just had your record collection in front of you and you didn't know what any of it was called or where any of it came from, it wouldn't matter, that'd be great. That'd be great and you'd probably write some amazing music and you'd love some music that you never loved before. Cause all the connotations and the weird ideas you had about whether it's cool and where it's come from and what scene it is and who wrote it and whether you've heard it before. Those would just be gone. I like that idea."
Orlando couldn't have said it better and his music truly speaks to this concept. Orlando is truly paving the road towards bringing creativity back into electronic music (let alone music in general) and pushing against the clutches of label run mainstream music.